Development of a new sound logo and a Time Table for the station.
Presentation of the project
Africa Radio, the largest French-speaking radio station in Africa, recently entrusted us with the creation of a new music package.
In addition to a time signal that punctuates the start of each hour, we also created a sound logo for the station.
The management's intention was to create a strong identity marker representing the station's values.
The challenge has been to capture the particular identity of Africa Radio.
"We wanted to strengthen Africa Radio's sound identity. The main requirement was that this signature be consistent with the musical universe of the radio, whose programming is unique in its kind. The Newtones team was able to create a soundtrack that underlines the originality of Africa Radio and fits perfectly with our programmes."Dominique GuihotCEO of Africa Radio