We created a versatile atonal sound signature for the Sweez brand, in harmony with its existing visual communication, to convey its promise and values.
Our aim was to create a signature that was simple, dynamic and easy to remember, even without musical notes. We have ensured that it is in line with the brand’s current communication, while being durable over time.
This sound signature is refreshing and original, in perfect harmony with the brand’s visual aesthetic. The sequence of mischievous, playful tones, accompanied by the voice quoting the brand name, evokes the plush in the visuals and creates an easily recognizable and memorable gimmick.
