We had the privilege of being commissioned by Lausanne Tourisme to create a series of podcasts as part of their “Les Lausanners” campaign. The aim of this initiative was to highlight Lausanne’s ambassadors and share their stories and recommendations.
Our podcast series entitled “What’s up in Lausanne” invited listeners to delve into the heart of Lausanne’s richness by listening to testimonials from Lausanners. These episodes offered a real immersion into the city’s daily life, allowing listeners to discover the soul of Lausanne in an authentic way.
Through meticulous sound design, we recreated Lausanne’s distinctive atmosphere by capturing the city’s characteristic sounds, offering listeners an immersive experience. Lausanne’s ambassadors shared their favorite places, their favorites and told the story of “their” Lausanne, bringing a unique and personal perspective on the city.
These podcasts were broadcast on the Lausanne Tourisme website and social networks, allowing listeners to discover Lausanne through the voices and experiences of the ambassadors. They helped reinforce Lausanne’s dynamic, welcoming identity as a destination, inviting listeners to explore the city in an authentic, immersive way.