Transport Handicap Vaud entrusted us with the task of creating their sound logo and a musical theme for their answering machine. Our approach has been to capture the very essence of their mission by highlighting their key values: serenity, respect, empathy, trust, solidarity, security of care, proximity, future, sustainability.
To avoid giving the composition an overly modern feel, and with a view to preserving the well-being and serenity of the senior population, we opted for a combination of piano, strings, glockenspiel and a few subtle brass notes. Each of these instruments contributes, in its own way, to building an atmosphere that supports the institution’s fundamental principles.
Rhythmically, we chose a ternary cadence to immediately create a familiar environment. A strategic choice that facilitates relaxation and reduces anxiety, contributing to a more reassuring experience for listeners as they wait for their call to be answered.