Creation of a multi-media atonal sound signature for the Sweez brand, in line with the existing visual communication and conveying the brand's promise and values.

We wanted to create a simple, dynamic and easily memorable signature even without musical notes, in line with the brand's current communication, but also able to last over time.

This signature is intended to be refreshing and offbeat in order to be as close as possible to the brand's visual communication.

The sequence of mischievous and fun sounds as well as the voice quoting the name of the brand refers to the stuffed animal in the different visuals and creates an easily recognizable and memorable gimmick.

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