We were asked by the Feezy agency to create a sound signature reflecting the identity, values and mission of the Label De la région Migros as part of an advertising campaign.
In our approach, we kept things simple, using acoustic instruments to compose a warm, positive melody. We also incorporated sounds of nature to evoke local products and highlight the link with the region.
The sound logo we created for the Migros Region Label stands out for its simplicity and catchy melody. It ends on a soft, soothing note, offering a pleasant and memorable auditory experience.
This sound signature plays an essential role in the Label’s communication strategy, reinforcing its sound identity and helping to create a coherent and distinctive customer experience.