Composition of a complete package for the Rouge antenna.

In addition to the 13 customised jingles and the news, traffic and weather packages, we also designed and composed a new logo and a new claim.

We wanted to create a logo and a claim that sounded like an affirmation of the radio's character and "unlike any other" positioning.

The complete package emphasises modern sounds but also listener voices, combined with the voice of Emmanuel Curtil (French voice of Jim Carrey), who has been working as a voice station for many years.

The presence of listeners in the jingles reinforces the aspect of proximity and community with the radio audience.