For this project, carried out in collaboration with Minisalle, a general contractor, we had three specific assignments.
First, we created an animation of Minisalle’s existing visual logo, giving it a new visual dynamism.
Next, we composed a customized sound logo in harmony with the animation of the visual logo, creating a coherent sound identity for the company.
Finally, we developed a customized musical theme derived from Minisalle’s sound identity. This musical theme was created in two distinct versions: one intended for use in promotional videos, and the other specifically designed as on-hold music for their answering machine.
The sound logo and musical theme reflect Minisalle’s values and strengths, highlighting its human-scale approach, its attentiveness to customers, its innovative spirit and its dynamism. We are proud to have contributed to the creation of a distinctive audiovisual identity for Minisalle, strengthening its presence and impact with its target audience.