We had the pleasure of creating a customized sound logo in French and German versions for the Hugo Reitzel group.
The aim was to have a short, atonal sound logo, with sounds in line with the brand’s local, gourmet feel.
We therefore developed a simple, easily memorable and relevant signature, in line with the brand’s current communication and designed to last over time.
This sound logo sublimates a natural product while highlighting the effectiveness of a surprisingly simple packaging.
It perfectly represents the brand’s slogan, “local in the jar”, evoking the liberation of nature each time a Hugo product is opened, the jar being a reference to the brand’s flagship product.
This signature sound underlines the promise of a short, responsible circuit, while the brand name is subtly integrated, as if blown by nature itself.
We produced this project in collaboration with Take Off Productions. This collaboration enabled us to create a sound logo that fully met the Hugo Reitzel Group’s expectations and reflected their commitment to local, quality products.