Creation of a custom sound logo in French and German for the Hugo Reitzel group.

The desire was to have a short and atonal sound logo with sounds related to the local and gourmet side.

We therefore created a simple, easily memorable, relevant signature, in line with the brand's current communication, but also able to last over time.

It also had to enhance a natural product while underlining the effectiveness of a very simple packaging.

This sound logo is the perfect illustration of the brand's claim, "local in the jar", freeing nature at each opening of a Hugo product; the jar referring to the main product of the brand.

It underlines the promise of a short and responsible circuit. The name of the brand is subtly integrated as if it were blown to us by nature itself.

In collaboration with Take Off Productions