Creation of a custom sound logo for the Hugo brand.
Presentation of the project
Creation of a custom sound logo in French and German for the Hugo Reitzel group.
The desire was to have a short and atonal sound logo with sounds related to the local and gourmet side.
We therefore created a simple, easily memorable, relevant signature, in line with the brand's current communication, but also able to last over time.
It also had to enhance a natural product while underlining the effectiveness of a very simple packaging.
This sound logo is the perfect illustration of the brand's claim, "local in the jar", freeing nature at each opening of a Hugo product; the jar referring to the main product of the brand.
It underlines the promise of a short and responsible circuit. The name of the brand is subtly integrated as if it were blown to us by nature itself.
In collaboration with Take Off Productions