Africa Radio, Africa’s leading French-language radio station, recently commissioned us to create a new music package.
As well as producing a time signal to mark the start of each hour, we also designed a specific sound logo for the station.
The on-air management wanted to create a strong identity marker that reflected the station’s values.
The challenge was to capture Africa Radio’s unique identity. Our aim was to understand and transcribe the characteristics that make this station an emblematic voice of French-speaking Africa.