We had the privilege of creating Rouge ‘s new sound identity and producing their new look. Our main mission was to revitalize the station by creating a modern look that respected its DNA and unique positioning. We put together a complete package for the Rouge antenna.
This package includes 13 bespoke jingles, as well as specific skins for news, traffic and weather. In addition, we designed and created a new logo and a new claim for the resort.
We set out to create a logo and claim that would reflect the distinctive character and “unlike any other” positioning of the radio station.
The complete package emphasizes modern sounds and also incorporates listeners’ voices, in collaboration with the voice of Emmanuel Curtil, who is the French voice of Jim Carrey and has also been the station’s iconic voice for many years.
The presence of listeners in the jingles reinforces the aspect of proximity and community, strengthening the link with the radio’s audience.
We’re proud to have been able to contribute to Rouge’s evolution by creating a complete package that reflects its unique identity and captivates its audience with an immersive and engaging sound experience.