Description

Following on from Rouge’s existing on-air package, we recently had the pleasure of designing new sound elements to enrich their brand identity.
This project included the creation of 4 jingles, an H-top, a weather bed, as well as the design of a new sound logo, all perfectly integrated into their existing sound identity.
One of the key elements of this project was the integration of the station’s new claim: “Les hits en non stop”, which replaces the previous claim.
This new claim was integrated seamlessly and coherently into all the creations, reinforcing their message of continuity and modernity.
Each element was tailor-made to meet the station’s specific needs.
The jingles and H top were composed to reflect Rouge’s energy and modernity, while the weather bed was developed to provide an atmosphere suited to service-type content.
The new sound logo adds a unique auditory signature, consolidating the station’s identity in a distinctive and memorable way.
These creations add a fresh, dynamic touch, while ensuring perfect consistency with the existing sound package.
They add distinctive and memorable elements, enriching listeners’ auditory experience.
We’re proud to have contributed to strengthening Rouge’s sonic impact with these new elements, which will undeniably enrich their programming and capture their audience’s attention even more effectively.